Customers
For small teams running stock, orders and support
Hawi fits operations where the same people handle purchasing, fulfilment, customer messages and supplier follow-up.
Who it is for
Marketplace seller
1–5 people
Selling across several connected marketplaces from one stock pool, where an item going out of stock in one place has to reach the other channels before somebody pays for it.
Listing drift and oversells
Direct-to-consumer shop
2–10 people
One connected storefront, a shared inbox that is also the support desk, and a supplier list that has to be chased by hand every week.
The inbox is the bottleneck
Wholesale and trade supply
5–20 people
Repeat orders on account, long supplier lead times, and prices that move often enough that a purchase order needs a person to look at it before it goes out.
Nothing may be bought unattended
Studio or maker
1–3 people
Made-to-order work limited by materials, with the same person making the product and answering customer email.
No time to be the operations team
What they share
The whole job is one person's head
Stock, orders, suppliers and the inbox all sit with the same one or two people, so any of it going wrong takes the rest down with it.
Software that assumes a team
Most operations tools assume a department exists. A team of two ends up doing the coordination that software expected from several people.
Automation that cannot be trusted with money
The parts worth automating are the parts that spend: refunds, restocks, supplier orders. That is exactly where an unattended rule is unacceptable.
Start with one agent and one job.